Introduction: forming a heritage and arts startup in 2016
jjheritage.com was formed by Professor Jean Williams and Joanna Compton in Autumn 2016 responding to the growing global creation of dedicated museums and archival collections related to sport and the arts particularly. Jean, who had previously worked in fashion-buying, and as a teacher of English, Drama and Theatre Studies, had recently taken a voluntary severance departure after almost twenty years in a specialist sports history research centre, and used part of the funds to establish the company. Joanna, who has a legal, project management and fundraising background joined with her expertise to provide the regulatory framework for a variety of projects. Since October 2016, jjheritage has amplified both the range of its work in public history, and world-leading connections with sports governing bodies.
So the first year was very much about establishing company core values and practices, and working on the website with our colleagues Pink Frog Media. As a female owned and led startup, we identified where our core business might lie and contacted as many of our current network as possible to let them know that the new company was registered and open for business. Jean had run several businesses alongside her academic career over the years, from hospitality and event management to catering, having also taught these subjects in colleges. The interest in heritage also had a much longer background, when Jean worked with Prof Jeff Hill and Dr Kevin Moore on a sport and heritage AHRC funded project Sport, History and Heritage – a study in the public representation of sport (2006-08). Jean published a chapter on the public representation motor sport, particularly the Indianapolis 500 in the United States in 2012. So what has happened since?
Hitting the Ground Running: The First World Football Culture Summit, China 2016, to an AHRC PhD studentship 2017
In October 2016 Williams was invited as a guest of the National Football Museum to talk about her ongoing research at The First World Football Culture Summit, Zibo National Football Museum China. Dr Kevin Moore, Director of the National Football Museum had already hosted President Xi Jinping and then British Prime Minister, David Cameron at the museum and this visit to China was part of the return cultural diplomacy between the two countries related to football. You can see the video of Jean’s reception in Zibo here. We spent a week in China and it really felt like a great way to launch the new business. The National Football Museum houses the FIFA-Langton collection, the largest of its kind in the world. Williams has consulted with the National Football Museum since it was first established in 2001, as an expert helpjng with the annual Hall of Fame nominations, and with the Walk of Fame. Jean had also co-curated a £30,000 funded exhibition A History of the World Cup in 24 Objects in 2014 with Dr David Goldblatt, and has advised on a number of other funding bids including work on 1966 and purchasing the Chris Unger Collection.
As a non Executive Director of The Silverstone Experience, a new heritage visitor attraction at Silverstone Circuit, 2016/7 was a key year in moving from Stage 1 to stage 2 Heritage Lottery Fund project management and with a very busy set of meetings, the new facility will open in Autumn 2019. Jean had spent a lot of time researching the archvial collections of the British Racing Drivers’ Club (BRDC) at Silverstone and had supervised a Master’s level student who went on to work in the collections so it was very rewarding to see academic work lead to postgraduate level employment in the sporting heritage sector as it grows. Other students have also volunteered their time at Silverstone, so that was also satisfying. Williams has been privileged to recorded oral histories to produce exhibition content for The Silverstone Experience, including Lady Christabel Watson, and Liz Zettle.
More pleasing still, Jean obtained an AHRC PhD studentship with The Hockey Museum Woking, through the The National Football Museum consortium. These studentships, worth £70, 000 are designed to give the students both PhD level expertise and six months of experience working with a museum, and archive to improve their employment prospects. Building on Jean’s expertise in oral history, the project will interview and archive oral histories of female hockey internationals from 1945 onwards.
Expanding Our Portfolio of Clients 2017/9
As Academic Lead to the Hidden Histories of Women’s Football Project (September 2017-8), Williams convened the largest international conference solely dedicated to women’s football to date. Held on 8/9 March 2018 in the National Football Museum’s main gallery, to mark International Women’s Day, almost 100 people were in attendance and, wider public recognition of women’s football included a civic reception at the Lord Mayor of Manchester’s chambers. This was amplified when Jean and the National Football Museum held the first and largest reunion of England women players 1949-1993 on 30 September 2018 for National Sporting Heritage Day. More, and larger, reunions are planned for Autumn 2019. This was supplemented by media work, and producing two journal special editions from the conference with papers published by museum professionals as well as academics.
Jean also volunteered on the steering committee of the Notts County FC football in the Community Heritage scoping study, and liaised with Notts County Cricket Club on their collections.
Most notably, clients in 2018/9 included the FIFA World Football Museum; the Football Association at both St George’s Park and Wembley Stadium. FIFA (formed in 1904) acknowledged the history of women’s football before their involvement in 1969, was important to establishing the first women’s world cup in 1991. Williams co-authored, with FIFA World Museum of Football staff, and journalists, The Women’s World Cup (2019), two copies of which were circulated to all 211 FIFA member national associations at a conference to mark the eighth Women’s World Cup in Paris, June 2019. The first 60 pages of a 300 page volume explain why the first Women’s World Cup was held in 1991 (compared with 1930 for the men’s inaugural tournament), and what went before. Williams had unprecedented access to the FIFA archive in Zurich in Autumn 2018, to augment her existing research for the book.
In 2018/9 the FA asked Williams to curate and present an exhibition on the history of England at St George’s Park. Williams presented to head coaches Gareth Southgate, Phil Neville and 40 technical staff on 14 September 2018. Subsequently Williams has also consulted on permanent heritage-based installations across the FA sites, including the England caps wall.
What next in Autumn 2019 to celebrate our third birthday as a company?
Jean will provide heritage scoping for British Judo this Autumn, following links with the University of Wolverhampton and with a view to the forthcoming Commonwealth Games.
Public Library work continues with the Oxford Dictionary of National Biography. Jean provides advice on sporting obituaries for each year as well as writing entries on Lady Arran, 2016; Dame Mary Glen Haig 2017; Eileen Gray and Rosalind Rowe 2018. More Olympians will follow in 2020.
With The Silverstone Experience opening this Autumn, and Jean speaking in Paris on 8 November on the history of sports clothing, there are a range of projects to keep jjheritage.com busy. Look out for new announcements on our website. In particular, more work on the history of football in England will follow this autumn, and our Olympic work will amplify ahead of Tokyo 2020.
Other links you may find useful
Media work since 2016 has included:
1. BBC Radio 4 Late Night Women’s Hour with Lauren Laverne on The History of Women’s Sport broadcast 26 August 2016
2. Sky Arts in consultation with the British Library My British Library Series, filmed with Benjamin Zephaniah for his programme on Rebels and his support of Aston Villa, broadcast on Sky Arts 15 November 2016.
3. Channel 4 and Clare Balding When Football Banned Women documentary film first broadcast July 2017.
4. Bill Wilson The story of women's football in 10 objects BBC Business News 6 March 2018
5. Icons BBC2 January 2019-Williams co-shortlisted the 4 sports candidates (Pele, Billie Jean King, Muhammed Ali and Dame Tanni Grey-Thompson) for the Sport programme on a 7 person panel led by Kelly Cates and Colin Jackson. Ali won by public vote and went to the final, where the public voted for the most important person of the twentieth century, in February 2019, broadcast live on BBC 2
6. Bill Wilson’ Mexico 1971: When women's football hit the big time’ BBC Business
7. Ultimate Football Fan TV Women in Football: No Easy Game 26 April 2019
8. Central TV News ‘Women’s Football History’ 2 and 3 April 2019 Jane Hesketh.
9. Grant Wahl ‘How the Women's World Cup and USWNT Were Built From Scratch’ Sports Illustrated podcast 06 June 2019
10. Outside Right podcast 20 May 2019
11. Greg Jenner ‘History of Football’ You’re Dead to Me 13 September 2019.
The Museum at FIT is an internationally recognized collection of fashion design, celebrating its fiftieth anniversary in 2019. Based in New York city, the Fashion Institute for Technology is a college for design, fashion, art, communications, and business. Founded in 1969, the Museum was installed in the current building in 1974, and exhibitions began to be presented in 1975. Dr. Valerie Steele has been director of The Museum at FIT since 2003 and chief curator since 1997. Over 100,000 visitors, from academic researchers to generalists visit annually, and the mission of the Museum is to advance knowledge of fashion through exhibitions, programs and publications. The Museum at FIT, accredited by the American Alliance of Museums, is one of a few specialized collections, including the Musée de la Mode, the Mode Museum, and the Museo de la Moda.
Prof Jean Williams represented jjheritge at the Museum at FIT for a week of research with a view to developing our sports clothing expertise and, it is an experience to be highly recommended. Whatever your specialism, there is a really rich range of material available. The museum's permanent collection encompasses some 50,000 garments and accessories from the 18th century to the present and, significantly, the objects are often presented first. Methodologically, this focuses the attention of the researchers on the thing itself, which may seem an obvious point, but one that is often overlooked in the search for contextual detail in catalogues and so forth. So for reasons of space, we have limited this blog to discussions of 1. Equestrian wear and motoring clothing, 2. Swimwear and 3. Case study of Abercrombie and Fitch est. 1892.
Equestrianism meets automobilism
One of the things that was really evident from the equestrian and mototring clothing was the continuity of materials, and designs based on seasonal circumstances. So that when equestrians wore light, long dust-jackets of cotton for the Summer these garments were often designed to keep dust off the hind quarters of the horse, as well as the body of the rider. Similarly, when early automobilists took to the streets in their vehicles at the turn of the twentieth century, dust jackets, although much shorter in cut were very much in vogue in the summer months along with veils and large wide-brimmed ‘picture’ hats for women, and peaked caps for men. So much so, was this kind of headwear symbolic of motoring that young women who could not afford a vehicle would wear large hats in the street, only to be taunted by young boys with calls like, ‘Where’s your car, miss?’. In the Winter months too, heavier fabrics, like leather, fur and glamorous velvet were adapted from equestrian fashions to motoring styles, and here the wide brimmed hat was a necessary defence against inclement weather, with goggles and leather headwear for men increasingly used, as a nod (if you will excuse the pun) to military styles. Significantly, society equestrians and automobilists wanted to be seen on their journey, so there is often a lot of intricate embroidery and detail in these fashions.
As Jean has already argued in articles like Aquadynamics and the Athletocracy the county of Leicestershire in England, has a unique place in the development of racing sportswear, using very fine silk racing swimsuits for men from the turn of the twentieth century, and for women since at least the 1912 Olympic Games although expensive and specialist items of clothing for elite races, the fine qualities of the suits showed that fit and racing technology could enhance the experience of swimmers more used to the everyday qualities of woollen suits. Not known for their hydroponic qualities!
Unlike equestrian and motoring clothing, which relied upon layers for comfort, and outerwear for protection against the elements, swimwear had major links with underwear. Swimming bloomers for men and women could be fashionable, although not to our taste today. For instance, sailor-style necklines were indicative of leisure-wear generally and used for styles for both men and women, and, from the 1890s patented sea-side wear celebrated both swimming itself and lounging on the beach, or near water. So there were rational elements affecting women’s clothing particularly as heavy ankle length dresses were proven to hamper efforts to swim during disasters, and there were perceptions that women were less often taught to swim than men. So swimming was a life skill, and life saving received a Royal approval in 1904 in the UK.
As time went on swimwear became ever more brief and more technically constructed. This linked with changes in body shape, and personal grooming which emphasised the revealed body as toned, honed and young. For the lucky few cruise wear became a staple of an upper class wardrobe, as those who could afford to do so followed the sun, year round.
Sportswear and leisurewear: Abercrombie and Fitch est. 1892
One of the rich sources for the researcher of sporting and leisurewear is the history of branding available at the Museum at FIT. Few today know for example, that multi billion dollar company Abercrombie and Fitch, began as an outfitters for those who enjoyed the great outdoors, in 1892 by David T. Abercrombie. A topographer himself, Abercrombie favoured camping style canvas and twill clothing in serviceable designs, which were nevertheless elite in tone because only the upper classes had the leisure and money to purchase specialist items, such as he provided. Ezra Fitch, initially a customer and then a partner in 1900, realising that selling a lifestyle could appeal to those in New York who never intended to spend more time than was strictly necessary outdoors. The two men quarrelled and, ultimately, Fitch’s vision was the more persuasive, so much so that by 1907 Abercrombie left the business to pursue the outdoors market. By 1910 both women and men were catered for in the Abercrombie and Fitch vision, although women have generally been less well catered for in sports clothing compared with men, in stark contrast to other areas of fashion. Made fashionable by a host of pioneers, A&F has evolved to one of today’s luxury lifestyle brands, whether worn inside, or out on the great outdoors.
As British Grand Prix weekend approaches, we take a look at why Silverstone holds a unique place in the world motor racing calendar. The area around Silverstone Circuit is a complex site with a rich and diverse history of settlement and use from pre-historic times. The history encompasses both tangible and intangible heritage values. The geology, topography and landscape have played an important role in shaping and influencing the use of the site. Over time, a very diverse set of populations, has subtly built on a previous use, some of which can be still evidenced at the motor racing circuit today. In this sense, it is one of the most historic circuits on today’s Formula One calendar, and through this wider mediation, the heritage is broadcast to a global audience. However, the use of the circuit is much more diverse than one large race, once a year, with important motorcycle, sports car, classic car and cycling events. Most days of the year, the circuit is in use and operates very much as a year-round business.
Older History around Silverstone Circuit
Straddling what are now the counties of Buckinghamshire and Northamptonshire, in prehistoric times the area is likely to have been wooded, populated by clusters of hunter-gatherers foraging the landscape. Archaeological evidence suggests activity in the Mesolithic, Neolithic and Early Bronze Age. Late Iron Age and Early Romano-British pottery were recovered during demolition and excavation work, begun in 1941 to establish an airfield on the site, and digs continued for over a decade after the Second World War. The area was wooded at the time of the Domesday survey of 1086, and under Royal control. Although the exact date of Benedictine settlement is unclear, it is thought to be before 1133.
The circuit is also close to the Roman Road between Towcester and Alcester. Of most archaeological significance to the site was a monastic house, Luffield Abbey. Today, Abbey is the first turn on the circuit, and Luffield the seventh. Probably because of its position close to Watling Street, an important Briton and Roman road, Luffied could sustain a Priory and an Abbey, probably because of the numbers of pilgrims going to Canterbury and St Albans, and returning after pilgrimage. Following the dissolution of the monasteries, the land passed into the ownership of a series of land holdings. Throughout the Eighteenth Century, Luffield Abbey remained attached to Stowe through a succession of inheritance. Luffield Abbey is one of few ancient parishes in the country with no church at its centre. The only extant remains from the Priory is a fishpond, and the stones from the Priory building are thought to have been incorporated into Luffield Abbey Farm, which today, on the circuit, houses the British Racing Driver’s Club (BRDC) archive, and is also familiarly known as the BRDC Farmhouse.
St. Thomas a Becket Chapel
First of all, note the single ‘t’ in Becket. This can drive local historians crazy, as now, over time the circuit uses two ‘tt’s in spelling Beckett. Language can evolve and change in this way, so it can be worth noting the change. Thomas Becket (1120-1170) when, in dispute with Henry II, as Archbishop of Canterbury over the relative power of the King and the church, was tried and convicted for contempt of Royal authority and malfeasance at Northampton Castle in 1164. A small chapel near Silverstone village was built when, after his assassination, Becket was made a Saint in 1173, and there are other local landmarks bearing his name. Turns at the circuit called Becketts and Chapel Curve commemorate this. Foundations of the Chapel remain close to ‘Chapel ’ on today’s circuit, and have previously lain within the 750 acres of circuit grounds, before some of this land was released in the twenty first century. Meanwhile, sinister sounding Maggots Moor, next to the village of Whittlebury, is referenced in Maggots bend.
From 1711, with the arrival of new Head Gardener, Charles Bridgeman, Stowe Woods, formerly part of Whittlewood Forest, was incorporated into a new landscape design. Stowe was substantial and complex, based on a large number of straight ridings and sinuous paths set in woodland, with a series of key vistas onto local landmarks. Northampton Drive, Stowe Woods and the Ridings were closely integrated with other elements of the Stowe ornamental landscape known as the British Forest style. Stowe House, an independent school and an estate run by The National Trust, has close links with Silverstone, and it is thought that local youths from the school were amongst the first to race around the airfield, well before official racing began.
Wellington Bombers, World War Two and Racing Begins
The airfield opened in March 1943 as a Royal Air Force Bomber Command Station in its own right, and was used by an Operational Training Unit No.17. The airfield consisted of three concrete runways and a perimeter track, and the site was equipped with aircraft hangars, accommodation blocks and a control tower, responsible for the training of bomber crews, mainly for night-time raids into occupied Europe, flying Vickers Wellington Bombers. The site is estimated to have accommodated around 2000 airmen and up to 200 Women's Auxiliary Air Force members (WAAFs) at the height of its operational power. A memorial remains on site to six aircrew killed on 3 October 1943, and survivors like Sergeant Reg Hyde, although badly burned, were treated with the latest medical technology as members of the well-known ‘Guinea Pig Club.’ The airfield was closed in 1946, and in 1948 was converted into a motor racing circuit, initially utilising the runwaysand perimeter track and after much informal racing had taken place.
Conclusion The Silverstone Experience
The newly launched £19.2 million The Silverstone Experience (TSE) will open its doors in 2019 at the entrance to the circuit, with commanding views from the café area over the infield, as well as parts of the circuit. With half the funds provided by the Heritage Lottery Fund, the dedicated heritage and archive spaces in a refurbished World War Two aircraft hangar, will aim to ensure that the heritage of Silverstone and post-war British motor racing is interpreted and protected for future generations. The new visitor attraction will use contemporary history and heritage, particularly to inspire young people, by celebrating the circuit and the UK’s position at the heart of the global motor sport industry.
Exhibition Review Foot et monde arabe: la révolution du ballon rond (Football and the Arab World: the round ball revolution)
Men’s football in Lebanon, Palestine, Syria and Egypt from a tournament in Beirut,
the Lebanese capital in 1930
The Arab World Institute (in French l'Institut du Monde Arabe, or IMA) is a Paris-based organization founded in 1980 by eighteen Arab countries, with France, to research the Arab world, its cultural and spiritual values and disseminate information across various platforms. Foot et monde arabe: la révolution du ballon rond (in English, Football and the Arab World: the round ball revolution) tells the story of football across the Arabic world and diaspora through eleven themed chapters. The Institute was established to promote representation for the Arab world in France, and to provide a secular location for the promotion of Arab civilization, in a building also known as the Institut du Monde Arabe in the 5th arrondissement. The football exhibition, designed to coincide with the Women’s World Cup in France from 7 June to 7 July 2019, runs from 10 April 2019 to 21 July 2019 and costs 12 Euros to enter, with concessions at 10 Euros and 6 Euros. Using France’s two world Cup wins in 1998 and 2018 as a hook to intrigue guests, the exhibition tells the story of why football has become so important to the Arabic world and how Arab-speaking nations have changed world football.
The Exhibition Experience: Foot et monde arabe: la révolution du ballon rond (Football and the Arab World: the round ball revolution)
The visuals of the exhibition are very strong. It opens with a photograph of the Irish playwright, novelist, poet and theatre director Samuel Beckett, who lived in Paris most of his adult life and was awarded a Nobel prize for literature in 1969. Noted for referring to sport often in his writing Beckett is photographed in Tangier with a small boy who kicks a football, each focused on their own task.
Then we move onto a collection looking at men’s football in Lebanon, Palestine, Syria and Egypt from a tournament in Beirut, the Lebanese capital in 1930, an important point in Middle East Football. This illustrates that diversity, and the social history are as important as the scores of great teams and the fame of great players. We have a timeline of these though, from the establishment of le Club Athlétique d’Orlan, in Algeria, limited to Europeans, to the creation of Ahly Sporting Club in Egypt in 1907, and the first qualification of Egypt, as an all-Arab side into the men’s World Cup in 1934. Although the country now known as Palestine did not compete, there was an attempt to affiliate to FIFA in 1929, and a British-led Palestine-Mandate World Cup team included mainly British and Jewish players. The state of Israel was created in 1948. Egypt also held the first African Cup of Nations in 1957. The same year Algeria’s El-Biar beat Rheims 2-0 in Toulouse in the French national Cup. By 1982 Algeria had qualified for the men’s World Cup and Palestine joined FIFA as a member national association. It would take until 2003 for women’s football to be supported in Bahrain, Jordan and Palestine. But, beyond these national stories, what of the key personalities?
Images of Larbi Ben Barek
Larbi Ben Barek a football legend
In 1938 Larbi Ben Barek became a hero in Morroco and there is a large section dedicated to him and his career. In 1976 Pelè is said to have declared ‘If I’m the King of Football, then Ben Barak is the God of Football’, when visiting Morocco. Born in June 1914 in the French protectorate of Morrocco, in Casablanca, Larbi Ben Barek still holds the record for one of the longest careers in the French national team, making seventeen appearances in almost sixteen years. After playing at Olympique de Marseilles, and Le Stade Français, he achieved a considerable transfer fee to play for Atletico de Madrid with whom he won titles in 1950 and 1951. He died in 1992, a forgotten legend after a difficult retirement but features widely in many works of art, focusing on his elegant persona, and technical genius
There are also sections dedicated to pioneers, such as Rachid Mekloufi, Mustapha Zitouni, Abdelaziz Ben Tifour and Mohamed Boumezrag, who formed the first independent Algerian national team ahead of independence in 1962. Nejmeh Sporting Club of Beirut, Lebanon, had as part of its philosophy no political or religious affiliation, open to all, for a long time. There are also sections dedicated to the French victories of Zinedine Zidane in 1998 and Didier Deschamps in 2018, and the period in between. The fifth section is devoted entirely to the development of women’s football in Jordan, in Palestine and in Bahrain. Although there are photographs of women playing football throughout, this balances what is an otherwise very male bias in the exhibition as a whole. Section ten is particularly interesting for the role that Paris San German has played in branding the club to its 60 million plus fans through fashion, clothing, accessories and items not directly related to football.
Fashion from Paris San German
Overall, the exhibition is worth its 12 Euros entrance fee, although the related smaller exhibition on the French Football Federation was noticeably light on women’s football, especially in the context of the first games of the Women’s World Cup in 2019 being hosted at the Parc Des Princes. There was also a lack of diversity in covering disability football and futsal, and in diverse fan groups, tending to focus on Ultras and other more violent groups. I enjoyed the exhibition but felt it would have benefitted from better specialist historian input. As for the Women’s World Cup? Allez les Bleues!
‘If all the year were playing holidays; To sport would be as tedious as to work.’
William Shakespeare 'Henry IV, Part 1' (1597) 1: 2, l.
It was a warm and clear day on Sunday for the Triathlon events at Stratford Upon Avon with many tourists encouraging the participants in the pool, on the cycle and on the run, including those on leisure cruises on the River Avon as the run route goes along the towpath, for a short distance. It is classed as a fun but challenging event with a Sprint (400m swim, 18 kilometre cycle and 5K run), distance as well as supersprint, relay and youth events. In 2019 British Triathlon has a social media campaign, #TriLikeMe designed to show that triathlon is for everyone, and this was certainly in evidence with a range of different abilities.
Just the cycles alone used in the Stratford Triathlon varied from highly specialised to commuter models and many swimmers began the race with a steady front crawl. A range of disability athletes also completed the course, whether assisted by a dual athlete or unaided and it was a very supportive event.
Chaos in the pool
The worst element of the event, in terms of organisation, was the pool. In three 33 metre length lanes, participants had to swim up and down each lane four times, before moving under the ropes to the next lane, again completing four lengths and so on in the final lane. The problem with this were, firstly, that there was no seeding in terms of swimming times, so slower swimmers were mixed in the pool with faster swimmers, and secondly there was no particular guidance as to how to complete the four lengths. So some swam up and down while others swam clockwise around the lane, meeting other swimmers head on. It was therefore almost impossible to get a steady rhythm and trying to get around the slower swimmers was fatiguing, and with four or five abreast a lane, sometimes impossible. This should be improved in future events because it gets the whole race off to a bad start. Kelly swam particularly well and overtook lots of slower swimmers but for Jean, who 400m would normally take between 8 and 9 minutes outside of a race scenario, this was a frustratingly slow 12 minutes. Thankfully this could be made up on the cycle and run sections.
Shakespeare Country: Born in Latin, Died in English
Having taught English, Media and Theatre Studies for over ten years at a Sixth Form College in the 1980s and 1990s, Jean regularly used to bring students to Stratford Upon Avon for theatre trips related to their A Level studies. Stratford Upon Avon is the place where Shakespeare was born, we think on or around 23 April because he was baptized on 26 April 1564. He grew up in the market town, probably attending its famous Kings New School, a Grammar School, where classical Latin was the main language by Royal decree. He married Anne Hathaway aged eighteen and having three children together. Between 1585 and 1592 (his lost years) he moved to London, varying his movements between Oxford, London and Stratford. By 1599 his company had constructed The Globe theatre, and he also bought New Place in 1597, the second largest house in Stratford, also investing in the Parish tithes. What continues to draw people to the town today is the combination of the plays and poetry, which are taught to children in school as compulsory elements of the curriculum and the number of intriguing aspects of Shakespeare’s life that remain difficult to resolve. Not least, did one man write all these works of genius and change the face of the English language, so much so that it is said Shakespeare was born in Latin but died in English, as his funery monument has engraving in English language terms, and even more provocative, a curse against moving his bones. And historians have puzzled over why, having left her little else, did he bequeath his wife his ‘second best’ bed.
Shakespearean Sports and Pastimes
There are many references to games and pastimes in the plays and poetry, some that we would recognise, like archery that were the principle skill in battle at the time that were endorsed as compulsory by several Kings and Queens and to prioritise this others, like football, were banned as too violent. Backgammon, bowls, chess and games of strategy, ultimately invasion games, were also important for battle, politics and war. Others, like bat-fowling were more obscure. This was a sports practiced at dusk to catch bats but also as a reference to con men, who appearing to have dropped a valuable item, would ask the apprentice of a shop at about dusk to light a candle, whereupon when the apprentice’s back was turned would steal from the store. So bat–fowling was also a term for cheating. Flipping the toad was an even crueler form of blood sport practiced by young boys who would place the unsuspecting toad on a long plank of wood before using their cricket bat hit the other end to propel their victim to a spectacularly high, and ultimately fatal, final journey. Some of the richness of the language appearing in the plays is reflected in these terms.
The cycle route took us through some fantastic Warwickshire scenery in and around Stratford itself, and the villages of Charlecote, with its beautiful park and quaint village buildings. The run took us along the towpath where leisure cruises were perhaps bemused to see people working quite so hard in their Sunday morning leisure. Kelly finished in 1.13 and Jean 1.33, both of which they were happy with, considering the pool was quite so crowded. So, if you were thinking of challenging yourself with a triathlon, this is a very supportive and friendly way to complete a ‘bucket-list’ event. Why not #TriLikeMe? It is perhaps one of the most historic venues for a triathlon in the calendar and UK Triathlon is celebrating its 25th year so there’s no better time to sign up! Others like the Royal Windsor triathlon have been going for 29 years, so there’s something for all abilities.
As regular readers of the blog will be aware, jjheritage prides itself on being historians and project managers who take on new sporting challenges each year. Joanna and Jean have both run the London Marathon, and The Great North Run and Jean has swum a mile in the Great North Swim, in Lake Windermere as well as smaller challenges such as the Serpentine swim, covered in a previous blog post.
This year’s sporting challenge involves Jean, and her niece Kelly who ran the London Marathon last year, completing the Stratford Upon Avon Sprint Triathlon, on 19th May a 400m pool swim, 18 kilometre cycle and 5 kilometre run. In order to prepare for this, Jean and Kelly will take part in the Nuneaton Tri Club Aquathon on 5 May with a 400m pool swim and a 5k run. This will help us to practice our transitions between water and land.
Triathlon as a sport
The rise of triathlon comes off the back of the rise in running marathons, and it is interesting to note that more people have now run marathons in the last twenty years than at previous points in history, paradoxically because our lives are becoming more sedentary and we have the time and leisure in which to train, aided by better nutrition and training aids. Triathlon is defined as a three-discipline sports event containing swimming, cycling, and running. This is a continuous event without a rest. The triathlon can be an individual or team ‘relay’ event over varying distances. A relatively new innovation, triathlon developed as a way of providing challenging track training, back in the 1920s in France called variously ‘Les trois sports’, ‘La Course des Débrouillards’, and ‘La course des Touche à Tout.’ The first modern tri was hosted in 1974, at Mission Bay, San Diego, California, USA. The San Diego Track Club sponsored the event and the triathlon then comprised a 10 km run, 8 km cycle, and 500 m swim, with the first Ultra "Ironman" triathlon in Oahu, USA in 1978 (3.8 kilometer (2.4 mile) swim / 180.2 km (112 mi) bike / 42.2 km (26.2 mi) run).
In 1989, the International Triathlon Union (ITU) was founded in Avignon, France, and the first official world championships were held. The official distance for the triathlon was set at a 1500 m swim, a 40 km cycle, and a 10 km run—taken from existing events in each discipline already on the Olympic program. This standard distance is used for the ITU World Cup series and was also featured at the Sydney Olympic Games, when Triathlon was first featured, having been given International Olympic Committee recognition in 1989. Triathlon races are held over four distances, known as sprint, Olympic, long course, and ultra. There are also para-tri events and world championships. So how have Jean and Kelly been training?
Training for our first Triathlon
Realistically, Kelly will go for good time in the Sprint event and Jean will look just to complete the event. First of all we began eight weeks before the race, making sure that we were covering each of the individual distances that we would need to complete in the race and, where possible, going slightly beyond that distance. We have also used a technique called ‘brick’ training to prepare for the transition from cycling to running, when the legs can feel heavy because blood has been pumping to cycling muscles rather than running muscles so this has involved short transitional intervals of ten minutes running and ten minutes cycling. At this stage we wont have to worry about open water swimming, so the techniques for the pool mainly involve coping with race conditions and other competitors. Mainly, by swimming at race pace, we are focusing on keeping breathing and stroke smooth.
As Jean is not a very confident cyclist, buying her first new bike for 25 years to complete the event, we’ve benefitted from the Race Rapid Club’s use of Mallory Park circuit to cycle in a traffic free environment to put the miles in our legs which costs £5 each session. Race Rapid are also hosting a number of short Tri events on Wednesday evening in May in order to facilitate those who are new to the sport or want to hone their transitions the first being 15 May swim a 200m open water (lake), bike - 5 miles and run - 1.5 miles. Maybe those of you who live locally and want to try the sport will see us there?
Compared to the first London Marathon in 1981, where fewer than 300 of the 6,300 finishers were women, 44% of the 414,168 people who applied for the 2019 ballot applicants were female. There has been a general rise in marathon completions by first timers, as much as a first time ‘bucket list’ target, as amongst regular runners. It looks like triathlon is following that trend as it is estimated that 1% of the world population will now complete the distance. However, along with obstacle races such as Tough Mudder, and other endurance events this marks a general rise in experiential events and the shorter distances are a way of attracting the first time athlete. So we will check in with you after 19 May to let you know how we got on in Stratford Upon Avon.
The whole point of fashion is to make fashionable clothes available to everyone.
Fashion is a tool to compete in life outside the home.
Introduction – Quant and ‘the Chelsea Set’
Barbara Mary Quant was born 11 February 1930 in Blackheath, London, and grew up there along with her younger brother Tony. Her parents were both Welsh and had distinguished careers as teachers, however they refused to let her study fashion, so Quant graduated from an illustration course at Goldsmiths. There she met aristocrat Alexander Plunket Greene, whom she married in 1957. Mary obtained a diploma in art education, and began an apprenticeship at a high-end milliner, Erik of Brook Street.
In 1955, Plunket Greene purchased Markham House on the King's Road in Chelsea, London, an area frequented by the 'Chelsea Set' comprising artists, film directors and socialites. Quant, Plunket Greene and their friend, Archie McNair, opened a basement restaurant Alexander's. McNair already owned a fashionable coffee shop called, somewhat exotically, The Fantasie.
They also opened a boutique Bazaar on the ground floor. Quant concentrated on design and fashion, Plunket Greene had entrepreneurial and marketing skills, and lawyer McNair, who was also a keen photographer, brought legal and business sense to the brand. In 1957 they opened the second Bazaar designed by Terence Conran, right opposite Harrods. Self-taught and taking cutting and other evening classes Mary moved to make her own designs, affordable for everyday working women and in new styles and fabrics. Although she became famous for the Mini Skirt, Hotpants and simple clean lines, few people are aware how influenced Quant was by sport in her designs.
Quant and Sportswear
One of the ways that Quant was influenced by sportswear was her research into Victorian clothing, and the way that she incorporated nineteenth century references into contemporary fashion. In 1961, for instance, she launched a knickerbocker set, modelled by Melanie Hampshire, that referenced women’s nineteenth century bathing-wear. This was somewhat frivolous and fun compared with the matching separates that defined Quant’s style, to be worn for work, or recreation, and so marks an obvious point of departure into leisurewear. The Norfolk jacket, a Victorian sportsjacket, also influenced her structured and boxy style of suit.
This developed across the brand, with its distinctive dairy symbol, as Quant went on to design underwear, outerwear, shoes and accessories, homewear and even toys and clothing for toys. One of the really clever elements of the brand, as it moved into global markets in the 1960s, was the the consumer could buy the whole Quant look for personal wear and the home. Extending into the US and then globally, it was estimated that seven million women had at least one of her products in their wardrobe by 1970, and thousands wore her 'Daisy'-badged cosmetics range, or the cheaper diffusion brand The Ginger Group.
1966 The OBE Dress
When Quant was awarded an OBE on 15 November 1966, the year that England won the world cup on home soil, she chose to design her own dress to wear to the Palace, and in a way that played with protocol, she chose a dress made out of cream wool jersey fabric, a textile popularized by sport. The dress lacked the formal structure of haute couture and was deliberately youthful in its style, with a miniskirt length. The dress made a feature out of functional modernistic details, like trademark circular zip-pulls, and contrast stitching. Topped with a bonded jersey beret and court shoes, this simple outfit became a signature style. Cleverly, even if young women could not afford the Quant head-to-toe look, or could not meet the expense of visiting London, they could buy Buttericks patterns and try to make their own clothes in the Quant style at home.
The Football Dress
Said to be influenced less by the shock of the new and more by the shock of the knee, Quant specifically referenced the popularity of England’s 1966 victory and football more generally with The Football Dress. Worn with characteristic matching tights, this red jersey dress with cream trimming was perhaps to be worn after the match, rather than on the terraces while supporting. Modelled as an androgynous style, with a pixie style haircut, this was one of many Quant designs to incorporate stripes, contrasts and features taken from sportswear. For instance the neck trim, with three contrasting buttons looked like some football shirts of the era. The comfortable silhouette encouraged freedom of movement. This extended to tracksuits to be worn for leisure, and not intended for sport at all.
The whole point of Quant’s designs were that they encouraged young women not to dress like their mothers, but to express themselves. Although the colours and cut can look a little dated today, this is a very contemporary message. There were formal wear garments and more experimental pieces but the mix and match separates dominated the exhibition. This is not on such a grand scale as the Dior exhibition reviewed earlier, but perhaps that is appropriate as the topic is how Quant changed every day dressing for young people. In 1990 she was awarded the prestigious Hall of Fame Award by the British Fashion Council. Awarded a DBE in the 2015 New Year Honours for services to British fashion, Dame Mary Quant has also been immortalized by, amongst others, artist Sir Peter Blake, to appear in a new version of his most famous artwork, the Beatles Sgt. Pepper's Lonely Hearts Club Band album cover, to celebrate British cultural figures. Well worth a trip, the exhibition has particularly features about modernity, youth, empowerment and how fashion labels became larger international brands.
Way back in December 2016, soon after jjheritage had been launched as a company, Jean was invited to a workshop at the National Football Museum, (NFM) in Manchester concerning Football’s Public Monuments. This was part of a four year project ‘The Art of Collecting Football’ led by academic input from Professor Mike O’Mahony of Bristol University and supported by a Heritage Lottery Fund grant of £199,900. The project sought to develop the NFM art collection through the acquisition of priority works that have been 1. inspired by or 2. depicting football and its wider cultural influence.
This chimed with jjheritage’s interest in the World Cup as a cultural event and, more specifically, the history of world cup posters, mascots and trademarks. Jean has now published a chapter, with a specific on the 1966 World Cup in England and how this changed the marketing strategy of future World Cup tournaments, in an edited collection led by Daniel Haxall called Picturing the Beautiful Game (Bloomsbury Academic, 2018).
Much of the research for that chapter took place at the world-class stores of the National Football Museum in Preston and in the Zurich archives of FIFA. But with the launch of a new exhibition, Football is Art, in 2019 we can now see the culmination of this project, and Jean attended the preview event on 4 April 2019. The preview suggests that this will be incredibly popular with the National Football Museum’s public and could reach out to people who do not necessarily feel themselves to be football fans and prefer art galleries.
The FA and Arts Council Football and Fine Art competition of 1953
L.S. Lowry's now-iconic Going To The Match won the inaugural Football And Fine Arts competition, held jointly by The FA and the newly-formed Arts Council in 1953. This was purchased in 1999 by the Professional Footballers’ Association (PFA) for £1.9 million, after it was reportedly declined by David Beckham because Victoria expressed her distate at the painting.
At the time the price was a record for a Lowry, and the highest paid for a British artist, according to Sotheby’s auction house. This was exhibited to mark the PFA’s centenary in 2008 at Manchester Art Gallery but has otherwise been on display at The Lowry along with other PFA purchases.
So although the National Football Museum exhibition cannot display the winner, the FA and Arts Council collaboration was an unprecedented focal moment in seeking to encourage new fine art about football, and many other contemporary artists who sent in work in 1953 are represented.
Existing Works and New Acquisitions
The Football is Art exhibition was a mix of new acquisitions and existing works owned by the NFM, ranging from Aardman animation house, to Banksy, and a £40,000 sculpture Footballeur by Pablo Picasso, who was famously a Barcelona fan in the 1960s before moving to Paris. Equally proud of his heritage, Bradford-born David Hockney, featured football in many of his paintings and is also represented. L.S. Lowry, Joan Miró, Paul Nash also feature, as do posters, sculpture, fashion, multi media collages and Batik work. Contemporary artists and illustrators feature strongly in the exhibition including Michael J. Browne, Stanley Chow, Jill Iliffe and Marcus Marritt. Gary Armer, who has previously been an artist in residence at the museum, was represented by Not a Penny More featuring in the ‘Despair’ section, a portrait of a dejected Blackpool FC supporter under the Oyston family regime.
Perhaps the finest work on display is a recent acquisition, Mid-week practice at Stamford Bridge by Lawrence Toynbee, originally submitted as part of the Football and the Fine Arts exhibition in 1953, where it won one of the main prizes alongside Lowry’s Going to the Match. Another standout piece of the exhibition was Jean Cocteau’s disarmingly simple line drawing Football Annonciation, 1923.
The National Football Museum already owned influential British surrealist Ithell Colquhoun's The Game Of The Year, created in 1953. The title probably refers to the Blackpool vs Bolton Wanderers FA Cup Final, but there is no record of the painting being entered into the FA art competition.
Gerald A. Cains' Saturday Taxpayers was entered into the 1953 competition. The oil on canvas painting of crowds relaxedly filling a stand was entered just before the competitions closed, after the picture apparently came to the artist in a dream about his local team Portsmouth. He was the youngest artist to enter, aged just 22.
The title refers to the fact that Entertainment Tax had first been levied on professional football since 1916 as a wartime measure and were still in place, although protests had taken place. Hence, perhaps, the tone of reflective anticipation.
And the art on display at the NFM is not limited to the exhibition. Pieces on display in the main galleries include leading contemporary artists, including Michael J. Browne known for The Art of the Game 1997 and other subsequent large scale and high profile projects, including The Transfiguration of George Best 2008.
The Art of the Game is one of jjheritage’s favourite painting in the wealth of treasures available at The National Football Museum.
Football-related public art
The December 2016 workshop on public monuments set their relatively recent rise as a widespread phenomenon in this historical context, not least thanks to the groundbreaking work of Chris Stride, Ffion Thomas, and John Wilson and their comprehensive database From Pitch to Plinth: Sporting Statues Project (for more information on the project see www.offbeat.group.shef.ac.uk/statues). As public confidence in politicians and other figures historically commemorated by public statuary, sports stars have more recently been commemorated due to public fundraising, and civic projects. These works are, by their very nature, outside of the walls of institutions such as the National Football Museum, and in the public domain at specific sites of memorialization. So that workshop could lead to more of a focus on sporting statuary, and the process of making such art.
Football as an inherently visual sport
Since football is an inherently visual medium, the opportunities for amplifying the project and the exhibition are almost infinitely variable. Just as Jean’s own work on football posters is now developing to look at regional representations and to the unsuccessful World Cup posters and competitions, the theme of football and art is likely to grow as a specialism across a number of sectors.
Looking to the future, Jean had a go at the @tiltbrush Virtual Reality in the Score Gallery, and enjoyed the different features of the digital creation with its many options, including DISCO which sends pulses of light along the lines drawn by the operator. Great fun! #FootballisArt
"There is no other country in the world, besides my own, whose way of life I like so much. I love English traditions, English politeness, English architecture. I even love English cooking." Christian Dior
Spanning Christian Dior’s life and work from 1947 to the present, this is the most recent exhibition to focus on couturiers and fashion designers, exploring the enduring influence of the fashion house, and particularly relationship with Britain. Clearly an anglophile, from the quotation above, Dior was one of a number of designers to sell glamour as an aspirational concept for men and women, hence the subtitle ‘designer of dreams.’ Situated in the light-filled Sainsbury Gallery at the V&A, this is one of a long line of very impressive exhibitions to feature fashion and couture, including The Supremes, image and identity, Alexander McQueen: Savage Beauty and David Bowie Is amongst the standout shows.
The exhibition begins with Christian Dior’s early life. Christian Dior was born in 1905 in Granville, on the coast of Normandy, France. The second of five children, Christian was about five years old, when the family moved to Paris, returning to the Normandy in the summer. Christian’s father Maurice Dior, was a wealthy fertilizer manufacturer (the family firm was Dior Frères), and his wife, Madeleine inspired Christian’s interest in couture, as well as a love of gardens and aesthetics. By 1928, his parents had relented their original plan to require Christian to train as a diplomat and he had established a small art gallery. But, personal tragedy, in the forms of the death of his mother and brother, coincided with the Great Depression and Maurice lost control of his business and the gallery had to close. In 1937 Christian Dior became an employee and protégé of Robert Piguet, and remained there until called up for active service in World War Two. Dior left active service in 1942 and worked in Paris for Lucien Lelong, until 1946 when he established his own fashion house.
The New Look
Influenced by the simplicity and clean lines of Robert Piguet’s work, and the more whimsical and romantic creations of Lucien Lelong, Dior launched his first collection in 1947, and it was called The New Look, a refreshing change from ration-book designs of World War Two. The look accentuated the waist, using tulle to flare out skirts and shoulder designs that created an hourglass structured figure. Though the amount of fabric seemed excessive, the overall effect was of luxury and elegance, and, just when the two young British princesses, Elizabeth and Margaret, were becoming the world’s media most popular subjects, Margaret in particular began to champion Dior’s designs. Often referencing his mother’s interest in gardens and flora, subsequent collections became even more elaborate, using the finest fabrics, designs and accessories. Along with Royal support, and patronage from socialites, Dior designed for the film industry and the big screen made his clothing aspirational for those who could not afford them. He was, for instance, the exclusive designer of Marlene Dietrich's dresses in the Alfred Hitchcock film Stage Fright. This meant that the US market became the second most important source of income for the company. However, the British influence was as important for the glamour of the brand. In honour of Princess Margaret and the Duchess of Marlborough, a Dior fashion show was held at the Blenheim Palace in 1954, and Christian Dior Models Limited was created in London in 1952.
A Luxury Global Brand
Hence the diversification into perfumes in 1947, makeup, accessories, and a more realistic chance of buying a piece of what became known as Diorama. Opening in New York in 1949, and less successfully in Australia soon after, licensing branded goods enabled the company to export more widely. This extended to a kaleidoscopic range of kitsch, personal grooming and ornamental items including hosiery, furs, hats, gloves, scarves, handbags, jewellery, and lingerie. However, Christian Dior died suddenly of a heart attack whilst on holiday in 1957 in Italy. In some senses then, the main element of the exhibition is Dior’s legacy, as the fashion house that bore his name continued to grow, diversify and internationalise.
Conclusion: Dior’s Legacy
Dior currently designs and retails leather goods, fashion accessories, footwear, jewellery, watches, fragrance, makeup, and skin care products globally, while also maintaining its brands of cutting edge haute-couture, for men and women. In the 1950s, the house was headed by Dior’s first, and only, head assistant, Yves Saint-Laurent, who was just twenty-one when he became Artistic Director. Marc Bohan succeeded Saint-Laurent in 1960, instilling his conservative style on the collections until eventually replaced by Gianfranco Ferré in 1989, and then, more controversially John Galliano became Artistic Director in 1997. After his departure in 2011, Raf Simons, and Maria Grazia Chiuri have evolved the house design. So as well as creating a luxury brand, Dior provided a platform for some of the world’s most outstanding creative talents.
Images courtesy of the Fashion Institute of Technology, New York
People have always had to wear clothing that was dictated by their work, be it the agricultural worker whose garments had to protect them from the elements, or the monarch in ceremonial attire, designed to convey high status and good taste. But what about leisurewear? Historians of leisure often find the choices that people make when they are not at work, that is when they can choose to do in their own free time, more interesting than other topics. Choosing what is worn in leisure is part of that bigger topic. Some people like to look ‘sporty’ and the latest catwalk trends of the big brands have reflected what is now called Sports Luxe, as, for example trainers are now both available as highly collectible limited edition items, and branded by fashion’s big names and running to several hundred pounds per pair, for say Gucci, Valentino or McQueen. So popular are comfortable sports clothing trends now that many people wear outfits influenced by sports clothing. But how, historically did those trends come about?
Athletic wear and the nineteenth century
As more people moved into towns and cities, the growing middle class appropriated the rural clothing of aristocrats as part of a leisure look. More working class men relied upon moleskin trousers and Norfolk jackets. About town, wearing Tweeds was a way of embodying the landscape. Many of those who went to public schools wore caps and colours that they continued to promote as ‘Old Boys’. The bookish ‘aesthetic type’ looked very different from the athlete. The healthy body was a metaphor for good breeding, and embodied the figure of the athletic hero & chivalric codes.
Many of the newly codified sports, included a uniform and prescriptive regulations about what may and may not be worn, often adapted from the military. Club uniforms acted as sign of belonging and signified that the member was not part of the 'great unattached'. Eventually these club badges became brands and dressmakers and tailors realised they could multiply trade by becoming ‘club tailors’. By the 1890s a specialist ‘sports goods’ manufacturing industry had been mechanised and sold widely, and sports clothing became gradually worn as a sign that the person had leisure, even when not actively pursuing a particular sporting goal.
So even by the end of the nineteenth century, wearing tennis shoes in the street had become an indicator of a fashionable and modern outlook, a statement that the person could afford more than one pair of shoes, and liked a generally less formal approach to dress. These trends would accelerate across the twentieth century as sport and leisure became more widely available, and the Norfolk jacket would become a sports jacket, and, for women, hemlines gradually rose in line with the freedom to move.
Images courtesy of the Fashion Institute of Technology, New York
Sportswear and Heritage Brands
What few people realize today, even when wearing the sporting heritage brands that are associated with Britain, is that many began to trade as a result of that most British of conversation pieces: what to wear to cope with the British weather? Many British clothing and sports brands began to diversify in tailor-made designs at the luxury end of the market and selling cheaper ready-to wear to the expanding middle classes. After trade-marking a shower-proof textile in 1853, the company of John Emery became ‘Aqua-scutum’, the Latin for water- shield, following which its wrappers and coats became modish for the urban elite but also for field sports and angling. Thomas Burberry formed his eponymous company as a 21-year-old Hampshire tailor in 1856, launching a stylish gabardine fabric in 1880 and registering his brand logo as a trademark in 1900. Slazenger began to trade as a rainwear business in Manchester in 1881, moved to London, and trademarked its lawn tennis rackets and balls, which gained added international status by becoming standard equipment at Wimbledon championships. Pringle of Scotland, formed by Robert Pringle in 1815 as a hosiery and underwear manufacturer, moved into cashmere in the 1870s and became the celebrity golf-wear of choice from then on.
The British were by no means alone. In France, the Hermès fashion house was founded as a harness shop by an innkeeper’s son, Thierry Hermès, who hand-sewed equestrian products using two needles working in tensile resistance to create a saddle stitch that was virtually indestructible. This technological advance created an elite following, including Tsar Nicholas II of Russia and Napoleon III, who commissioned bespoke saddles and harnesses. Twentieth-century style icons such as Jackie Onassis went on to make the Hermès Constance bag part of an haute couture wardrobe.
Hermès brand heritage as a manufacturer of sporting and luxury goods is signalled both in the production of custom-made saddles and related sporting goods (ranging from £4,000 upwards) to silk scarves that Queen Elizabeth II has favoured since a young woman. The Galop Chromatique, the monarch’s preferred style of scarf, currently retails at £280. Watches, perfumes, goods for the home and other brand diversification still bear the tagline ‘A Sporting Life!’.
Although the scale and range of Sports Luxe now encompasses several heritage brands and a range of price points, there are long historical precedents and many brands began with technological innovations that improved the leisure experience of the wearer. We are used to such innovations and expect both our work and leisure wear, as well as high performance sporting goods to help our performance whether worn in formal or informal situations. Enjoy your kit!
Posts written by Jean or Joanna.